Link building is considered as the trump card for strengthening a company or a product's presence on the web. With the Google algorithm taking strategic turns, it is all the more important to hire a Link Building expert with expertise in key Link Building practices. One very important aspect of natural link building or good link building is the creation of quality content. It is no longer the quantity but quality as well that defines success in the gamut of SEO. This essentially means that generating a superior quality back link from a smart source will gain much more traction than getting numerous low quality links. Link Builders, these days, need to be very careful about the fact that paid links can turn out to be risky at times. The ingenuity of the source is extremely important if a link builder opts to go for paid links. In addition, one also needs to get the do-follow links because that is a hallmark of genuine source.
Link building, over last five years, has evolved quite a bit considering that, the entire mechanism of advertising and marketing has undergone a paradigm shift. The industry experts collaborated and found out news ways of making this marketing strategy better. Broadly speaking, there are 5 major points that govern natural link building. They are:
1. Create lists- Content presented in the form of a bulleted or a numbered list tends to get a lot of attention because it is extremely easy to link them. A single topic may offer a great possibility for number of articles, so lists should be created and maintained for each topic. The easiest way is to create a list of top 10 features and myths.
2. Hire Resources- At times, it helps to hire a PR person who can effectively post promotions and press releases on a regular basis. Press releases capture the attention of the media and can become a profitable business strategy. This can also be achieved by hire link builder with experience in drafting effective yet simple press releases.
3. Write simple but good content- Good content is all about accessibility. This means that the reader should easily be understand the reader. The subject matter can be technical, but still can be presented in a very lucid way. It is crucial to take utmost care to avoid grammar, spelling and punctuation errors along with redundant content.
4. Use PPC as a link-building tool- It is a very relevant tool to buy immediate attention with highlighted space. This increase in traffic automatically increases the possibilities of being linked.
5. Syndicate articles to article and news sites- Article sites such as Ezine, GoArticles, and iSnare are very good platforms that rank highly in terms of quality and have a great potential towards driving traffic to the target website. It is important to network with journalists and bloggers for promoting the content over the web. Create surveys and polls linked to a particular article, for they attract tremendous attention.
Apart from the above-mentioned points, there are certain other additional points that support smart linking building. These are:
· Leverage directories, meme trackers, and social bookmarking
· Generate local and business links
· Use free links
· Accept reviews
· Blog frequently
· Build a good CSS design
· Trade links
· Buy and rent links
· Arrange contests
· Hold conferences and social interactions
From the above discussion, it is evident that there are many things that go into link building. All of it can only be implemented by resolving to hire a Linking Building expert with a good work experience.
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