Back Link Generation: Why You Need Links to Your Website

Building a website is easy; getting people to visit your site is where things start to get more difficult. The best way to get visitors is to have your site rank near the top of the search results, in order to do this you are going to have to build back links to your site. There are a few other things that are necessary for a good ranking but far and away the most important is the number of links that point at your site.

The reason that you need to get links to your website is so that it will rank well in the search engines. There are millions of sites that all want to rank at the top of the search results for each term, only ten can be on the first page and if you are not on the first page there is little chance that anybody will visit your site. The way that you get your site on the first page of the search results is by making sure that you have a lot of links pointing at it.

It is important to understand how search engines work in order to understand why you need to build links to your site. The goal of the search engine is to make sure that for each search term they are able to show the most relevant and the best sites at the top of the results. The problem is that nobody can possibly visit every site to rank them; they have to rely on a computer algorithm to do this. While the algorithm is good at determining what the site is about it can't determine the quality of a site. Therefore the search engines use links as a proxy, they assume that the best sites will attract the most links.

Back link generation is about more than just getting as many links as you can to point at your site. This used to work but the search engines realized that this made it too easy for people to manipulate the search results. In order to get around this they have changed their algorithm so that certain links count for more than others. There are a lot of things that go into determining how valuable a link is but as a general rule the more difficult it is to get a link from a particular sit the more valuable it will be. This has forced website owners to work a lot harder to get the links they need and greatly reduced the manipulation of the results. That being said you do still have to build links if you want your site to rank well.

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